We’re excited to annouce that one of the 5 logos we submitted to Logolounge will be published in the next edition of their book. 28,000 logos were submitted this year, and only 2000 were chosen. This was our first year as members of the lounge, so inclusion in this book is a huge deal for us here. It’s been one of our favorite and most inspirational books for years - to be included is great feedback and we hope this is only the first of many.

theAnalogFormat believes the accessibility of design to people through technology has created a new movement of design awareness that will soon influence everything. Companies, like Apple Computers, have realized that even the masses are starting to care about design. The iPod proved that people will pay more for better design. Toyota is helping the auto industry realize this with vehicles like the FJ Cruiser, as is Audi whose main niche seems to be their emphasis on design.

So what does this mean? You and I are more in tuned to what we think everything should look like. Look at the impact consumers have had on branding and identity. The web 1.0 era introduced us to this new way of creating a company - define the brand, and the rest will follow. In many cases, like Yahoo! for example, it wasn’t entirely clear what the model for the business was going to be. What Yahoo! was sure about was that their identity needed to be the poster-child for the Web 1.0 era. Fun, semi-nonsensical, and like good art or poetry - to be defined by the user. They accomplished this fairly well, and Superbowl advertising hasn’t been the same sense.

The next step - embrace your new identity. Continue →